Social trading has become popular all over the world and you can see various brokerage house turning to this possibility. eToro understood it clearly and is calling itself as a social trading network instead of an ordinary brokerage house.
eToro took advantage of different social networks for this purpose before, like Facebook, Twitter, LinkedIn, becoming one of the most active brokers in this niche and as the latest tool, it integrated its OpenBook social trading platform into its own brand.
According to LeapRate, eToro’s ‘take the bull by the horns’ campaign will be now shown on TV, or in the UK across major London and national tube and rail stations, in print (like ening Standard, City AM , Shares Magazine and Money Week), cinemas and naturally online.
Online campaigns enables the company to track its efficiency for conversions or at least clicks, to know how the campaign works. This was often supplemented by sponsorship of sport activites and TV ads, where eToro took the ‘social trading’ direction, trying to widen its image of a social trading network.
As Hannah Hill, eToro’s Chief of Brand Marketing, stated:
“eToro is a game changer in both the fintech and trading sectors – we’re democratising the way people trade and invest and giving them the confidence to trade with the ‘wisdom of the crowd’ behind them.”
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