Retail Forex and CFD broker Plus500 Ltd (LON:PLUS) just announced that it has extended its sponsorship agreement with Club Atlético de Madrid Football Club, SAD, to be the main sponsor for the 2017/18 season. Plus500 first became the Official Main Sponsor of Atlético in January 2015 and the collaboration to date has been very successful for both parties.
The online brokerage will continue to be the La Liga outfit’s front-of-shirt sponsor for the 2017/18 season, retaining a role that it assumed in January 2015. Furthermore, it will have a strong brand presence at Atlético’s home, the Vicente Calderón.
The financial terms of the deal have not been released but the original Plus500 contract was widely reported to be worth €11 million per season. Plus500 will continue to enjoy a range of branding rights, such as having the Plus500 logo feature on the official jersey and training shirts of the first team and at the new Wanda Metropolitano stadium as well as a host of other sponsorship benefits.
“We are delighted to have extended the partnership agreement with Plus500,” said Miguel Ángel Gil Marín, Atlético Madrid’s chief executive. “We believe that this partnership has proved itself to date and is supporting our growth and progress. We look forward to continuing our journey with them.”
Atlético Madrid is a Spanish professional football club based in Madrid that plays in La Liga Santander, commonly known as ‘La Liga’, which is the top professional football division of the Spanish football league. The club has won ten La Liga titles, and the Copa del Rey on ten occasions along with other Spanish cup competitions. It is also one of the most successful clubs in Europe, including winning the UEFA Super Cup in 2010 and 2012, and finalists in the 2013/14 and 2015/16 UEFA Champions League. Atlético Madrid is based at the Vicente Calderón stadium in the Spanish capital, which has capacity for almost 55,000 spectators; during 2017 Atlético Madrid will be moving to the new, state of the art Wanda Metropolitano stadium in Madrid that will have a capacity of around 68,000.
