Retail forex broker Plus500 Ltd. reported its earnings for the first quarter of 2015, showing upbeat results with an above-expectations increase in client's base together with positive outlook.
The major factor, contributing to such optimistic outcome was company's efficiency, mostly related to acquisition of new clients. During first three months of this year, Plus500 was able to attract 32,880 new clients, what is a 72% rise in client's base. Even previous Q4 2014 saw an increase of 19,032 new customers, pointing to successful marketing strategy of the company, related to the quality of its services.
Moreover, an average cost per acqusition of a sole client declined to $892 in Q1 2015 in comparison with $1,120 in Q4 2014, confirming above mentioned progressive approach.
As for trading, focusing mostly on UK and Western Europe, Plus500 reached $82 million in revenues for the first three months of 2015, an increase of 35% compared to $60 million in Q4 2014. Such increase could be contributed to new clients and market changes related to Swiss National Bank's cap removal in January, adjusting to composition of FX brokerage industry. In addition, Plus500 introduced a Windows Phone app, boosting its market position.
As for dividend policy, company holds 60% pay-out ratio, while special dividens are used as well in case of surplus cash. Total pay-out for 2014 reached $92 million vs previous $41 million in 2013.
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