Following upbeat results and strengthening its competitive status on the market, Plus500's shares reached the all-time high on Friday, touching £7.7527 during the European session in London.
Major boost comes from the latest earnings of the company – one of the brokers not hit by the unexpected Swiss National Bank's cap removal at EUR/CHF. In addition, Plus500 became the top internet company in Israel, improving its rating in the brokerage industry
As for statistical data, decline in acquisition costs to $892 per user in Q1 2015, in comparison with $1,120 per user in the previous three months showed more efficient process of Plus500s acquisition, while and increase of new customers (33,000 in numbers) during the same quarter added to optimistic view about the company.
In this way Plus500 market value reached £876 million (over $1.3 billion), being the Israel's most profitable internet company. In March its market value stood at £815 million (1.24 billion).
At the time of writing, shares of the company traded 0.2% higher at £7.70 a share.
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