The game is based on the popularity of Swissquote’s mobile app so the company is able to reach huge number of users, with traders increasingly using apps on daily basis. Its major goal is to reward existing customers for being loyal to the broker as well as to win new ones by taking an original approach.
How does it work?
The shares are divided into groups of prizes and distributed between 20 Swiss landmarks. Players shall receive a map to guide them. When they approach the edge of the areas where the prize os located (hidden naturally), they simply need to collect these prizes and add them to their portfolio. If the player is a bank customer, he can get such account open to recover the shares he has won.
Each player can only play only once, so that means that they can only win one prize for a maximum amount of CHF 480 per person. A total amount of CHF 10,000 will be distributed in shares for existing customers. No budget limit has been set for new customers, only a time limit.
Marc Bürki, Swissquote CEO, stated:
“Our marketing must be like our bank – offbeat, innovative and visionary. By harnessing a trend like Pokemon GO, we are seizing an opportunity to reach out to our customers directly via their mobiles”.
Paolo Buzzi, Swissquote CTO, said:
“We called on our dedicated digital teams for Swissquote GO. The challenge was to develop a simple-to-use game in a very short space of time. Having the skills internally is a key advantage in order to be responsive and rapidly adapt to technological changes”.
The game will be available on Swissquote’s Trading app, so the iPhone and iPad users can download it for free from the App Store. Existing users just have to update it to version 6.1 to play.
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