Online forex and CFD brokerage house XTrade has informed about the top football partnership in the financial industry for now, picking one of the most famous soccer players in the world – Cristiano Ronaldo, as its official ambassador. Such agreement has not yet been reached among the forex companies, as most of the soccer players were major figures of purely retail companies. But it looks that it’s going to be changed now.
As the first one in the industry, such step is helping the brand to target even more clients all over the world with significantly popular figure as Cristiano is for sure. XTrade has been also active with reagrd to Ronaldo’s social media pages. Today, Cristiano has almost 200 million social media followers on Facebook, Twitter or Instagram, so the top medias in this case.
Mark Leigh, XTrade’s Head of Operations, stated about picking Ronaldo:
“This partnership signifies an opportunity to support one of the world’s most exciting talents while promoting our market-leading and innovative online CFD trading products globally, increasing our international presence.”
Cristiano Ronaldo can be already seen on loads of online marketing materials of the Xtrade, to make the broker visible. The company is trying to boost its presence all over the world in such a tough sector as forex market is. Being the first to pick this choice, the company seems to be successful in its objective to raise awareness of it and its trading platform.
As for the image rights of Christiano Ronaldo, they are held by CATPITAL, being part of Mint Media and owned by Singapore billionaire Mr. Peter Lim. The agreement was brokered by Polaris Sports Limited, an official representative of Ronaldo.
Polaris Sports Limited added in a statement: “Our focus is always to have Ronaldo associated with the best global brands, and XTrade is a great example of it.”
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